Standing in this 21st century, I can clearly tell you what’s that one thing that is keeping us men weak. Its Comfort.
After thousands of years of existence on this planet, we men are finally falling into the traps of this modern industrial society & failed civilizations. From the ancient times, we men are considered to be the most brave, confident and strong individuals.
Look around us now, a strong, brave and confident man is considered to be an example like when the fuck did they denormalize all these qualities of a man?? It’s not this question that bothers me but the reality of it that makes me sick. We are now the broken pieces of the society. We are no longer our true masculine selves.
By nature, we are not strong but we grow up to be strong, only because we are weak & broken. Look at the men from our ancestor’s time, they are the ones that fought battles, gone out of their homes, migrated to different continents, made lives from nothing & men who were traumatised from wars, who gave up their lives for greater good. We men are all over the history books for our strength and courage. What’s changed??
I will tell you what’s changed, Industrialization happened, which caused the rise of unsatisfying lifestyles on a wider scale. Slowly came advertising, then technology. In the process of making money, getting rich, chasing materialistic things, Men eventually lost. From doing what they want became doing what they were told to. From chasing dreams, we went to chasing artificial goals, money, false pleasures and what not.
All technology makes a man is get comfortable, it makes us sit at homes, not needing to go out for shopping or socializing, makes us stare at fucking screens all day & consume unwanted content. Technology plays a major role in letting us get high on dopamine & fucks up our wellbeing.
On the other hand, advertising made us sick; it made us chase things which we never really wanted. Make someone feel they are worthless and then give them solutions for problems that never existed, high chances are they fall for it.
Just take a look at your recent expenses and count how many things or services you purchased which really doesn’t make life any better. In this era of consumerism, we all are consumers, not by our choice but by the choice of the brands, the companies. They rightly plan & target our insecurities. 
We humans are meant to have insecurities, but sadly majority of human population think bad about having these insecurities. We feel low just thinking about them, we constantly compare ourselves to the others, which was not the case a century ago. Advertising by these companies makes you feel like shit and provide a false solution for our insecurities in way of products and services. We believe them, we try them, we spend so much money but at the end, all they are doing is business.

Just imagine how many thousands and millions you would have saved on food if there was no advertising. Coming to this brings us to the point of Food choices. We men are men for a reason, the food choices we make, the health choices we make define us. You can’t be sitting at home eating all junk and thinking to fix your life. It won’t happen because what we consume regularly makes what we are. I see all the time, I see men who are fat and obese, who just have no fucking idea what’s going into their mouths. Yeah, you might be one among those idiots who normalize obesity but not me, I don’t normalize bad health choices.
I met hundreds of men while growing up, be friends or family and not one man around me knew about health and nutrition. I don’t know where am going with this but all am saying is one point. Unhealthy food choices make us fat, gives us pleasure, gives comfort. All that makes a man is to feel weak & feel insecure. Comfort is not sitting at home, resting on a couch, it’s the feeling of pleasure, ease and that which needs no change. And with all those, life becomes stagnant.

And I can’t believe there are million men out there who feel like they sorted it out, who think they are finally settled just because they have 3 meals each day, have a fixed routine, doing the same job for decades. It might make them feel so good about life but that’s my point, only those who seek discomfort, only those who keep pushing themselves to the limits, those who start exploring and experiencing new things in life will truly know and understand the power of not settling in. A man becomes powerful when he is in total control of his choices around his health, fitness & life.
Only those men who put themselves in tough situations can truly grow. If you're constantly protecting your mental and physical selves from getting hurt or broken, if you're keeping yourself soft and clean, you aren’t going anywhere. To be a man takes courage. You got to appreciate the scars, appreciate the things, people & situations that break you to the core, that exposes you to the worst of the scenarios and then you'll see yourself grow. Out of pain, out of suffering, out of discomfort, out of adversity, out of death comes a MAN alive.​​​​​​​
It is a shame for a man to be known as someone who doesn’t have a control over his life, who is scared to take risks, who settles for shit. Going out, socializing, constantly seeking discomfort, trying to progress, doing things that satisfies the soul, not pleasing women, not chasing pleasures, all these are the qualities of a Man. I say, “He who realises his true masculine energy & potential, be called a MAN”.

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